What is NDC 69396-070?

69396-070 is the product NDC for RectaEase Hemorrhoid Relief Cream, Lidocaine 50 mg/g cream, listed with the FDA by Trifecta Pharmaceuticals USA LLC. It has 3 package NDCs, shown above in 10- and 11-digit form.

What drug is associated with this NDC?

RectaEase Hemorrhoid Relief Cream (Lidocaine).

Trifecta Pharmaceuticals USA LLC, NDC labeler code 69396. The labeler is the company responsible for the label; it may be the manufacturer, a repackager or a distributor.

What other NDCs exist for RectaEase Hemorrhoid Relief Cream?

None: this is the only finished product listed under this name.

Is there a related HCPCS / J-code?

Not in Med-Code's curated HCPCS directory.

RectaEase Hemorrhoid Relief Cream NDC 69396-070

NDC codes

FDA NDC Directory

Product NDC (as listed)69396-070Labeler and product segments. Claims need a package NDC.

Product NDC at billing width69396-0070Add the package segment from the table below.

Package NDCs as listed with the FDA, and the 11-digit 5-4-2 form used on claims. The highlighted digit is the added leading zero.
Package NDC	11-digit (billing)	Package
69396-070-01	6939600700169396007001	1 TUBE in 1 BOX (69396-070-01) / 28 g in 1 TUBEMarketed from Apr 19, 2021
69396-070-22	6939600702269396007022	2 TUBE in 1 BOX (69396-070-22) / 28 g in 1 TUBEMarketed from Mar 4, 2026
69396-070-33	6939600703369396007033	3 TUBE in 1 BOX (69396-070-33) / 28 g in 1 TUBEMarketed from Mar 4, 2026

How the 11-digit form is made: The product segment has 3 digits, so one leading zero is added to it (5-3-2 → 5-4-2). Formatting the NDC does not by itself make it billable — the product, package and quantity must match what was dispensed or administered, and payer rules apply. Conversion rules

Product information

Brand name (proprietary): RectaEase Hemorrhoid Relief Cream
Generic name (nonproprietary): lidocaine
Active ingredients: Lidocaine — 50 mg/g
Dosage form: Cream
Route: Topical
Labeler: Trifecta Pharmaceuticals USA LLCNDC labeler code 69396
Product type: Over-the-counter drug
Marketing category: OTC monograph drugApplication M 015
Marketing start: Apr 19, 2021
Listing expires: Dec 31, 2027
Other FDA classes: Amides (Chemical structure)Local Anesthesia (Physiologic effect)
Identifiers: Product ID 69396-070_57165430-c79f-2013-e063-6294a90a03beSPL ID 57165430-c79f-2013-e063-6294a90a03beSPL set ID c054921a-9f1b-7c75-e053-2995a90a1738RxCUI 1366789UNII 98PI200987UPC 0860003665770
Pharmacologic class: Amide Local Anesthetic; Antiarrhythmic

Billing references

What Med-Code can say about coding this product, and where each statement comes from. Nothing here is inferred from the name alone.

HCPCS codeNo match

No HCPCS code in Med-Code's directory. Topical products like this are usually dispensed by a pharmacy and billed by NDC.

NDC on a medical claim

N469396007001 followed by a unit qualifier and the quantity

Package 69396-0070-01. Unit qualifiers: F2 (international unit), GR (gram), ME (milligram), ML (milliliter), UN (unit (each)). The qualifier and quantity depend on what was given. About the N4 qualifier

Product label

Current FDA label (SPL), effective Jul 20, 2026.

Indications (excerpt from the label)

Uses Helps relieve the pain, ithcing and burning associated with hemorrhoids and other anorectal disorders.

Excerpt only. Read the full label for complete information.

Full label on DailyMed (opens in a new tab)

About NDC 69396-070

What is NDC 69396-070?: 69396-070 is the product NDC for RectaEase Hemorrhoid Relief Cream, Lidocaine 50 mg/g cream, listed with the FDA by Trifecta Pharmaceuticals USA LLC. It has 3 package NDCs, shown above in 10- and 11-digit form.
What drug is associated with this NDC?: RectaEase Hemorrhoid Relief Cream (Lidocaine).
What is the active ingredient?: Lidocaine.
Who is the labeler?: Trifecta Pharmaceuticals USA LLC, NDC labeler code 69396. The labeler is the company responsible for the label; it may be the manufacturer, a repackager or a distributor.
What other NDCs exist for RectaEase Hemorrhoid Relief Cream?: None: this is the only finished product listed under this name.
Is there a related HCPCS / J-code?: Not in Med-Code's curated HCPCS directory. See Billing references above.

Other NDCs under M 015

Products listed under the same FDA application: other strengths and forms, and repackagers who relabel the same product.

FDA NDC Directory listings under M 015
Product	Strength	Form · route	Labeler	Product NDC
Dr. Numblidocaine	Lidocaine 5 g/100mL	CreamTopical	Shinpharma Inc	69903-006
Hemorrhoidalmineral oil, petrolatum, phenylephrine hcl	Mineral oil 14 g/100g + 2 more ingredients	OintmentRectal	Bryant Ranch Prepack	72162-2282
Numbskin Maximum Strength Pain Relieverlidocaine	Lidocaine 5 g/100mL	CreamTopical	Shinpharma Inc	69903-008
equate hemorrhoidalglycerin, phenylephrine hcl, pramoxine hcl, white petrolatum	Glycerin 14.4 g/100g + 3 more ingredients	CreamTopical	Wal-Mart Stores Inc	49035-944
Medpride Relieflidocaine 5%	Lidocaine 50 mg/g	CreamTopical	Shield Line LLC	52410-1090
Drmitsui Medical Haemorrhoidphenylephrine hci witch hazel	Witch hazel 50 g/100g; Phenylephrine hydrochloride .25 g/100g	GelTopical	YIYANGYUAN LIFE SCIENCES (HONG KONG) CO., LIMITED	87267-011
ProCure Hemorrhoidalmineral oil, petrolatum, phenylephrine hcl	Petrolatum 74.9 g/100g + 2 more ingredients	OintmentRectal, Topical	Twin Med LLC	55681-021
Lidocaine Numbing Creamlidocaine	Lidocaine .05 g/g	CreamTopical	Guangzhou Liuquanmiao Import & Export Trade Co., Ltd.	83602-311
Hemorrhoidalmineral oil, petrolatum, phenylephrine hcl	Mineral oil 14 g/100g + 2 more ingredients	OintmentRectal	Shield Line LLC	52410-1820
Rectal Care Cream	Lidocaine 5 g/100g	CreamRectal, Topical	Allegiant Health	69168-484
HemorrhoidalOintmentmineral oil, petrolatum, phenylephrine hci	Mineral oil 14 g/100g + 2 more ingredients	OintmentTopical	Trifecta Pharmaceuticals USA LLC	69396-082
HemorrhoidalOintmentmineral oil, petrolatum, phenylephrine hci	Petrolatum 74.9 g/100g + 2 more ingredients	OintmentTopical	Trifecta Pharmaceuticals USA LLC	69396-083
Signature Care Hemorrhoidal Cream (with applicator)phenylephrine hydrochloride, pramoxine hydrochloride, glycerin, petrolatum	Phenylephrine hydrochloride 2.5 mg/g + 3 more ingredients	CreamTopical	BETTER LIVING BRANDS, LLC	21130-981
CAREALL Hemorrhoidalmineral oil, petrolatum, phenylephrine hcl	Mineral oil 140 mg/g + 2 more ingredients	OintmentTopical	New World Imports, Inc	51824-079
Preparation H For Womenwitch hazel	Witch hazel 2 g/1	ClothTopical	Haleon US Holdings LLC	0573-0559
Equaline Hemorrhoidalglycerin, phenylephrine hcl, pramoxine hcl, white petrolatum	Glycerin 14.4 g/100g + 3 more ingredients	CreamTopical	United Natural Foods, Inc. dba UNFI	41163-944
TheraCare Hemorrhoidalmineral oil, petrolatum, phenylephrine hcl	Mineral oil 14 g/100g + 2 more ingredients	OintmentRectal	Veridian Healthcare	71101-935
Bunnies Bum Soothing Hemorrhoidalglycerin, lidocaine, petrolatum, phenylephrine hcl	Glycerin 14.4 g/100g + 3 more ingredients	CreamTopical	FloCal Distributors LLC	84308-161
0.25 % PHENYLEPHRINE HCl HEMORRHOIDALmineral oil, petrolatum, phenylephrine hydrochloride	Mineral oil 14 g/100g + 2 more ingredients	OintmentTopical	Universal Distribution Center LLC	52000-438
Lidocaine Patchlidocaine 4%	Lidocaine 4 g/100g	PatchTopical	SLV PHARMACEUTICALS LLC DBA AUM PHARMACEUTICALS	73317-6866

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RectaEase Hemorrhoid Relief Cream (Lidocaine) NDC 69396-070