What is NDC 35000-131?

35000-131 is the product NDC for Colgate Sensitive Whitening, Potassium nitrate 50 mg/g; Sodium fluoride 1.1 mg/g gel, dentifrice, listed with the FDA by Colgate-Palmolive Company. It has 3 package NDCs, shown above in 10- and 11-digit form.

What drug is associated with this NDC?

Colgate Sensitive Whitening (POTASSIUM NITRATE and SODIUM FLUORIDE).

What is the active ingredient?

Potassium nitrate, Sodium fluoride.

Colgate-Palmolive Company, NDC labeler code 35000. The labeler is the company responsible for the label; it may be the manufacturer, a repackager or a distributor.

What other NDCs exist for Colgate Sensitive Whitening?

None: this is the only finished product listed under this name.

Is there a related HCPCS / J-code?

Not in Med-Code's curated HCPCS directory.

Colgate Sensitive Whitening NDC 35000-131

NDC codes

FDA NDC Directory

Product NDC (as listed)35000-131Labeler and product segments. Claims need a package NDC.

Product NDC at billing width35000-0131Add the package segment from the table below.

Package NDCs as listed with the FDA, and the 11-digit 5-4-2 form used on claims. The highlighted digit is the added leading zero.
Package NDC	11-digit (billing)	Package
35000-131-34	3500001313435000013134	2 TUBE in 1 CARTON (35000-131-34) / 170 g in 1 TUBEMarketed from Jan 1, 2026
35000-131-46	3500001314635000013146	1 TUBE in 1 CARTON (35000-131-46) / 130 g in 1 TUBEMarketed from Jan 1, 2026
35000-131-60	3500001316035000013160	1 TUBE in 1 CARTON (35000-131-60) / 170 g in 1 TUBEMarketed from Jan 1, 2026

How the 11-digit form is made: The product segment has 3 digits, so one leading zero is added to it (5-3-2 → 5-4-2). Formatting the NDC does not by itself make it billable — the product, package and quantity must match what was dispensed or administered, and payer rules apply. Conversion rules

Product information

Brand name (proprietary): Colgate Sensitive Whitening
Generic name (nonproprietary): potassium nitrate and sodium fluoride
Active ingredients: Potassium nitrate — 50 mg/gSodium fluoride — 1.1 mg/g
Dosage form: Gel, Dentifrice
Route: Dental
Labeler: Colgate-Palmolive CompanyNDC labeler code 35000
Product type: Over-the-counter drug
Marketing category: OTC monograph drugApplication M 022
Marketing start: Jan 1, 2026
Listing expires: Dec 31, 2027
Identifiers: Product ID 35000-131_12dc4fbb-69dc-449f-ba17-7c2f3723e726SPL ID 12dc4fbb-69dc-449f-ba17-7c2f3723e726SPL set ID 3b656928-af58-4ee9-8fb8-360688eb9bf3RxCUI 1038929UNII RU45X2JN0Z, 8ZYQ1474W7

Billing references

What Med-Code can say about coding this product, and where each statement comes from. Nothing here is inferred from the name alone.

HCPCS codeNo match

No drug-specific HCPCS code in Med-Code's directory for this product. The directory is curated and not complete — check the current CMS HCPCS file before billing.

NDC on a medical claim

N435000013134 followed by a unit qualifier and the quantity

Package 35000-0131-34. Unit qualifiers: F2 (international unit), GR (gram), ME (milligram), ML (milliliter), UN (unit (each)). The qualifier and quantity depend on what was given. About the N4 qualifier

Product label

Current FDA label (SPL), effective Jan 13, 2026.

Indications (excerpt from the label)

Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact helps protect against cavities

Excerpt only. Read the full label for complete information.

Full label on DailyMed (opens in a new tab)

About NDC 35000-131

What is NDC 35000-131?: 35000-131 is the product NDC for Colgate Sensitive Whitening, Potassium nitrate 50 mg/g; Sodium fluoride 1.1 mg/g gel, dentifrice, listed with the FDA by Colgate-Palmolive Company. It has 3 package NDCs, shown above in 10- and 11-digit form.
What drug is associated with this NDC?: Colgate Sensitive Whitening (POTASSIUM NITRATE and SODIUM FLUORIDE).
What is the active ingredient?: Potassium nitrate, Sodium fluoride.
Who is the labeler?: Colgate-Palmolive Company, NDC labeler code 35000. The labeler is the company responsible for the label; it may be the manufacturer, a repackager or a distributor.
What other NDCs exist for Colgate Sensitive Whitening?: None: this is the only finished product listed under this name.
Is there a related HCPCS / J-code?: Not in Med-Code's curated HCPCS directory. See Billing references above.

Other NDCs under M 022

Products listed under the same FDA application: other strengths and forms, and repackagers who relabel the same product.

FDA NDC Directory listings under M 022
Product	Strength	Form · route	Labeler	Product NDC
HurriCaine Topical Anestheticbenzocaine	Benzocaine 200 mg/g	GelDental, Oral, Periodontal	Beutlich Pharmaceuticals, LLC	0283-1820
Organic Peppermint Herb Throat Dropsmenthol	Menthol 1.9 mg/1	LozengeOral	Ricola USA Inc.	63667-010
Equate Sculpted White TP Equate Sculpted White TPsodium fluoride	Sodium fluoride .15 g/100g	Paste, DentifriceOral	Walmart	79903-282
Ki No Sincalcium carbonate	Calcium carbonate 55 mg/500mg	TabletOral	NPG Bio Pharmaceuticals Co.,Ltd.	84540-322
R B onephosphatidylserine, zinc oxide	Zinc oxide 6.38 mg/1100mg + 2 more ingredients	TabletOral	NPG Bio Pharmaceuticals Co.,Ltd.	84540-140
Sensodynepotassium nitrate and sodium fluoride	Potassium nitrate 50 mg/g; Sodium fluoride 1.1 mg/g	PasteDental	Haleon US Holdings LLC	0135-0550
parodontaxstannous fluoride	Stannous fluoride 1.1 mg/g	PasteDental	Haleon US Holdings LLC	0135-0598
CVS Health Sensitive Enamel Repairsodium fluoride	Sodium fluoride .15 g/100g; Potassium nitrate 5 g/100g	Paste, DentifriceOral	CVS	51316-169
Alzh Lphosphatidylserine, magnesium oxide	Phosphatidyl serine 214.43 mg/450mg + 2 more ingredients	TabletOral	NPG Bio Pharmaceuticals Co.,Ltd.	84540-230
Topicalebenzocaine	Benzocaine 180 mg/g	OintmentOral	Medical Products Laboratories, Inc.	10733-162
Walgreens Maximum Strengthbenzocaine	Benzocaine 20 g/100g	Paste, DentifriceTopical	Walgreens	0363-5337
Walgreens Maximum Strengthbenzocaine	Benzocaine 20 g/100g	LiquidOral	Walgreens	0363-5820
Dem Zerophosphatidylserine, magnesium oxide	Phosphatidyl serine 214.43 mg/450mg + 2 more ingredients	TabletOral	NPG Bio Pharmaceuticals Co.,Ltd.	84540-240
Benzoin Tincturebenzoin resin	Benzoin resin 1000 mg/mL	LiquidTopical	116956644	70677-1200
Rite Aid Maximum Strengthbenzocaine	Benzocaine 20 g/100g	LiquidOral	Rite Aid	11822-0345
Chloraseptic Sore Throat Citrusphenol	Phenol 1.4 g/100mL	SprayOral	Prestige Brands Holdings, Inc.	67172-112
Sore Throat Relief Cherry Flavorphenol	Phenol 1.4 g/100mL	SprayOral	Cardinal Health	70000-0458
HurriCaine Topical Anesthetic Gelbenzocaine	Benzocaine 200 mg/g	GelDental, Oral, Periodontal	Beutlich Pharmaceuticals, LLC	0283-0293
Rite Aid Professional Strengthbenzocaine	Benzocaine 20 g/100g	LiquidOral	Rite Aid	11822-5340
Benzocaine 20%	Benzocaine 200 mg/mL	SolutionTopical	PAI Holdings, LLC dba PAI Pharma	0121-1077

Showing 20 of 40.

Colgate Sensitive Whitening (Potassium nitrate and sodium fluoride) NDC 35000-131